January 29, 2008
Contact: Bernadette Logozar, CCE Franklin
Livestock Marketing Toolkit Provides Resources for Beef, Lamb, Pork
How about some locally-raised beef, pork or lamb for dinner tonight?
Interested in raising and selling meats to local consumers? Want to
�Make $10 mistakes not $1,000 ones� � then read that section of the
Livestock Marketing Toolkit created, with funding from the Northern New
York Agricultural Development Program (NNYADP) and the New York Farm
Viability Institute, by Bernadette Logozar of Cornell Cooperative
Extension of Franklin County. The kit, available for just $15 plus
handling fee, includes best management practices profiles, promotion
materials, and a 17-page checklist that covers production costs,
processing, pricing, food safety, advertising, PR, industry associations
and where to find resources.
Logozar, who grew up on a beef farm in Canada, has adapted materials
from Alberta livestock producers for use in New York. Logozar says
potential income streams for livestock producers include
direct-to-consumer marketing, freezer trade, live sale, central pooling
for auction sales, contracting with meatpackers. The NNYADP project�s
current emphasis is on beef, pork, and lamb.
For more information on the Livestock Marketing Toolkit, contact Logozar
at Cornell Cooperative Extension of Franklin County, NY, 518-483-7403.
Learn more about the farmer-led Northern New York Agricultural
Development Program that funds research, education and outreach for New
York�s six northernmost counties: Clinton, Essex, Franklin, Jefferson,
Lewis and St. Lawrence at www.nnyagdev.org. Learn more about the New
York Farm Viability Institute, Inc., a farmer-led, nonprofit corporation
that invests in innovative research, education and technical assistance
for NY�s agricultural producers, at www.nyfarmviability.org. # # #