PRESS RELEASE: November 7, 2006
Contact: Bernadette Logozar, CCE Franklin County, 518-483-7403
Photo/jpg available from
email@example.com: Northern New York Agricultural Development
Program Livestock Marketing Project Leader Bernadette Logozar with
Cornell Cooperative Extension of Franklin County, holds the
soon-to-be-released marketing toolkit.
Livestock Marketing Toolkit Debuts at December 9 & January 27
How about some locally-raised beef, pork or lamb for dinner tonight?
With funding from the Northern New York Agricultural Development Program
(NNYADP) and the New York Farm Viability Institute, Inc., Bernadette
Logozar of Cornell Cooperative Extension of Franklin County is
assembling a marketing toolkit to help livestock farmers sell their
products and capitalize on the increasing numbers of people looking to
connect to local farms and local food sources. The kit will debut at
10:30am-3:30pm meetings with speakers from the NY Beef Industry Council
and the New York State Department of Agriculture and Markets December 9
in Lowville and January 27 in Saranac Lake.
Logozar, a rural and economic development specialist, says potential
income streams for livestock producers include direct-to-consumer
marketing, freezer trade, live sale, central pooling for auction sales,
contracting with meatpackers. The NNYADP project�s current emphasis is
on beef, pork, and lamb.
�Livestock producers can expand their market potential by learning about
the income options and resources available to them � often at little to
no cost, and by choosing the best fit for their farm business,� says
Logozar. �The biggest learning curve is with product marketing.�
The new livestock marketing toolkit includes best management practices
profiles, promotion materials, and a 17-page checklist that covers
production costs, processing, pricing, food safety, advertising, PR,
industry associations and where to find resources. Logozar, a native of
Alberta, Canada, has adapted materials from the Alberta livestock
producers for use in New York. One of the suggested resource books
includes a section titled �Make $10 mistakes not $1,000 ones.�
Logozar says producers often begin by selling to neighbors and friends.
Among the tools she has gathered to help the farmers communicate with
consumers are quick and easy recipes; nutrition facts; tips for how to
cook grass-fed meats for best quality and flavor; Mediterranean and
other regional-style recipes; and recommendations for pairing meats with
wine, cheeses, and desserts. For customers who want to deal directly
with the meat processors, the farmers can provide charts that illustrate
and estimate the types and quantity of roasts, rounds and rib eyes one
can expect from, for example, a 1,500-lb steer.
Although the current focus is on beef, pork, and lamb production,
Logozar allows that interest may drive the project to include goats,
poultry and other livestock; value-added on-farm processing; and fiber
and hide processing.
The marketing materials � some free, the Livestock Marketing Toolkit is
$15 - will be available at the December 9 meeting at Cornell Cooperative
Extension of Lewis County and the January 27 meeting at the Saranac Lake
Free Library. Call 518-483-7403 to register for the Saranac Lake
meeting; call 315-376-5270 to register for the Lowville meeting. $10
registration fee includes refreshments, lunch and materials.
The farmer-led Northern New York Agricultural Development Program funds
research, education and outreach for New York�s six northernmost
counties: Clinton, Essex, Franklin, Jefferson, Lewis and St. Lawrence.
Learn more about the program at www.nnyagdev.org, or by contacting
NNYADP Board Co-Chairs Joe Giroux, Plattsburgh, 518-563-7523, and Jon
Greenwood, Canton, 315-386-3231, or R. David Smith at Cornell University
The New York Farm Viability Institute, Inc. is a farmer-led, nonprofit
corporation that invests in innovative research, education and technical
assistance for NY�s agricultural producers. Projects emphasize direct
producers involvement and focus on practical business goals. Contact:
NYFVI, Inc., 159 Dwight Park Circle Suite 104, Syracuse, NY 13209,
www.nyfarmviability.org # # #